Visual identity · Basics
Typography
Typeface
The chosen typeface is GT America, a contemporary grotesque typeface. This typeface family offers several styles, allowing it to be used for both bold statements and subtle body text. GT America is a commercial typeface that must be licensed from the type foundry at grillitype.com.
Headline typeface
GT America Condensed
Regular, Italic, Bold, Black, Black Italic
Content typeface
GT America
Regular, Italic, Bold, Bold Italic
Styles
The licensed package includes six weights and a full set of Latin and Cyrillic characters in OTF, TTF, WOFF and WOFF2 formats.
Download
Internal link — requires an Inderes account. The GT America licence covers brand book use (confirmed August 2026).
| Family | Use |
|---|---|
| GT-America-Condensed-Black | Display headlines |
| GT-America-Condensed-Bold | Headlines |
| GT-America-Condensed-Regular | Subheads |
| GT-America-Standard-Regular | Body copy |
| GT-America-Standard-Regular-Italic | Body emphasis |
| GT-America-Standard-Bold | Body bold |
| GT-America-Standard-Bold-Italic | Body bold emphasis |
Usage
To use the font on the web, reference the families directly:
font-family: "GT-America-Condensed-Black", sans-serif;
font-family: "GT-America-Condensed-Bold", sans-serif;
font-family: "GT-America-Condensed-Regular", sans-serif;
font-family: "GT-America-Standard-Regular", sans-serif;
font-family: "GT-America-Standard-Regular-Italic", sans-serif;
font-family: "GT-America-Standard-Bold", sans-serif;
font-family: "GT-America-Standard-Bold-Italic", sans-serif;This site self-hosts the full licensed set as WOFF2 — Standard 400/700 with italics, Condensed 400/700/900.
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